BLAST Premier expands reach into Israel with Gaming Channel broadcast deal
The deal will see the Gaming Channel own exclusive rights to broadcast BLAST Premier in Hebrew.
BLAST Premier has agreed a media rights deal with Gaming Channel, Israel’s first ever linear 24/7 esports and gaming channel.
As part of the deal, Gaming Channel will own exclusive rights to broadcast BLAST Premier within Israel in Hebrew until the end of the 2021 season. The deal will cover BLAST Premier’s four remaining events of the year: Fall Groups (September 16-26), Showdown (October 12-17), Final (November 24-28) and World Final (December 14-19).
The Gaming Channel, owned by the Charlton Group, was launched back in July this year, bringing the first ever dedicated esports and gaming linear TV channel to Israel. The channel broadcasts a variety of content including live esports events, leading YouTube talent from the region, among other gaming and entertainment-themed content.
Alexander Lewin, VP for at BLAST, said: “We are delighted to be able to give BLAST Premier fans from Israel the opportunity to watch their favourite Counter-Strike teams and players in a localised Hebrew broadcast, and very pleased to add Israel to our global media rights footprint. The Gaming Channel and its experienced team are the perfect partner for our move into the Israeli market, and we look forward to a successful collaboration.”
Yoav Sochen, General Manager for Gaming Channel, said: “I am very excited to partner up with BLAST Premier. Connecting both professional players and esports enthusiasts to the Gaming Channel through top tier international leagues, operated and offered on live broadcast in Hebrew for the first time. I look forward to seeing what this partnership can do for the Israeli scene.”
The deal takes BLAST’s portfolio of media rights to over 40 linear and online partners internationally, meaning BLAST Premier is now available globally in 18 different languages and in over 150 TV territories.
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