BLAST teams up with Hdac Technology
BLAST has announced a partnership with Hdac Technology AG that will see the blockchain company sponsor the leading esports tournament organiser’s Counter Strike Fall season.
As part of the partnership Hdac’s branding will feature across BLAST’s world class CS:GO competitions during the Fall Series, Showdown and Finals, including branded content opportunities and a number of giveaways on offer.
Hdac will also sponsor a unique broadcast integration called ‘The Economy Play’, which will feature analyst discussions on economy rounds in between key matches. The broadcast segment will dissect how teams choose to spend their money on weapons, and how best to manage this over the course of the match.
One of Hdac’s main features is its blockchain platform RIZON, which aims to develop and provide a decentralised platform that meets a variety of needs required in the hyper-connected society by combining blockchain with other core technologies including IoT, Cloud, Big Data, and others.
Leo Matlock, Commercial Director for BLAST, said: “BLAST and Hdac share a passion and focus on innovation and technology, which makes this partnership the perfect fit. In esports, our key audience are naturally more attuned to new technologies and pioneering industries – making them more open minded to the world of cryptocurrency and blockchain.
“We look forward to developing our partnership and are excited to see what can be achieved by bringing blockchain technology into the world of esports and Counter Strike.”
Hyun Jun Shin, Senior Director for Hdac, said: “We’re really excited to partner with BLAST and have a chance to collaborate on various unique pieces of content for the esports and gaming community, who are very tech savvy and open to investment in cryptocurrency. As a proactive blockchain company who are invested in the esports industry including sponsoring the G2 Esports team, we are looking forward to engaging with the global audience.”
Hdac already sponsors BLAST Premier partner team G2 Esports, with the blockchain company’s logo on the esport’s organisations match jersey for their CS:GO and Rainbow 6 teams.
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