BLAST to launch new esports collection with Nike branded apparel
BLAST has launched an esports-inspired Nike branded apparel collection.
The BLAST and Nike branded collection will look to encapsulate gaming culture and lifestyle through spotlighting and celebrating the people and personalities behind esports – from the talent and players, all the way through to the unsung heroes behind-the-scenes.
The collection, teased during the BLAST Spring Finals, will incorporate the iconic colours and design of BLAST Premier with the Nike emblem and will include a t-shirt, cap, hoodie and jersey.
Faye Marlborough, Head of Creative Solutions at BLAST, said: “Our ambition is to work with the most reputable brands in the world, and they don’t come much bigger than Nike. Gaming has become a lifestyle over the last few years with the rise of esports, we are excited to be able to encapsulate the passion and uniqueness associated with competitive gaming through this collection.”
The apparel line will be launched and made available for general sale in August during the BLAST Premier Fall Groups (19-28 August). Make sure you’re signed up to get more details about the launch!
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