Nubia Technology to become BLAST Premier’s first ever mobile phone partner
BLAST Premier and Nubia Technology have announced a partnership with the global mobile company set to sponsor the leading esports tournament organiser’s Counter Strike Fall Series.
The partnership will see in-game branding featuring Nubia’s RedMagic 5S phone appear across the BLAST Premier’s Fall Series where the world’s top CS:GO teams go head-to-head.
As part of the deal, Nubia will be giving fans opportunities to win the brand new phone and behind-the-scenes access during the tournament as part of various giveaways while all on-screen talent will be given the gaming phone to try for themselves.
The global mobile technology company was founded in October 2012 and aims to bring high-end innovative gaming smartphones to the wider esports community via their RedMagic 5S model.
The RedMagic 5S provides unrivalled gaming experiences while enabling gamers to play without the limitations standard mobile phones have. The end result is a device that strikes the balance between premium and sleek hardware and fully optimised software.
Leo Matlock, Commercial Director at BLAST, said: “We are excited to showcase Nubia’s impressive RedMagic 5S gaming phone to the esports ecosystem via our global audience. This partnership is a strong fit with both brands sharing a major focus on innovation, technology and gaming – and with more and more people gaming and watching BLAST Premier on their phones every day – their product should be something that naturally resonates with our fans.”
Ni Fei, CEO of Nubia, said: “We love nothing more than offering gaming enthusiasts the latest advanced technology and a user experience that will take mobile gaming to a whole new level. We’re excited to build on the successful RedMagic range of models which has become one of the highly-rated gaming smartphones since its launch. We’ve worked hard to improve every last detail.”
“We are confident about the RedMagic 5S. It will give gaming enthusiasts in the region the opportunity to enjoy the smoothest gaming experience so they can stay ahead of the competition whatever game they are playing.
The BLAST Premier Fall Series starts at the end of the month (October 26th-4th November) where a number of leading teams will be competing, including: Astralis, NiP, G2 Esports, OG, Vitality, NAVI, FaZe Clan, Complexity, BIG, MiBR, Evil Geniuses and FURIA.
The tournament represents one of the first major Counter Strike events since earlier in the year that European and Americas teams will be able to face each other – with all 12 competing teams to be based from Europe.
BLAST Premier teams up with SteelSeries for the Fall Season
SteelSeries will serve as the Official Mice, Keyboard and Mousepad Partner for the Counter-Strike Fall Season
BLAST appoint Tom Greene as Chief Growth Officer
Greene joins from the Harry Potter franchise and will focus on increasing BLAST’s efforts to grow its audience and consumer base