SteelSeries to sponsor BLAST’s DoTa 2 tournament
The exciting new partnership will give SteelSeries a number of branding opportunities during BLAST’s inaugural Dota 2 tournament, which starts on Tuesday, 9 June, including officially presenting all Bounties during the competition and providing every analyst and commentator with SteelSeries headsets while they help broadcast the event all around the world.
The gaming accessory provider offers a number of peripherals including headsets, keyboards, mice and mousepads while sharing with BLAST a hunger for innovation and passion for esports.
Lovers of esports and gaming will also get the chance to win a number of SteelSeries products through giveaways across BLAST’s broadcast and social channels during the tournament, which expects to drive significant viewing figures across a wide variety of territories.
SteelSeries prides itself on building products that push professional gaming further, with innovations helping to make gaming more competitive and compelling for viewers and players.
Leo Matlock, Commercial Director for BLAST, said: “The partnership provides a perfect fit for both brands with BLAST and SteelSeries sharing a keen eye for innovation and great passion for the world of esports.
“We’re thrilled to have SteelSeries on board for BLAST Bounty Hunt, and bringing some exciting fan engagement ideas with their Dota 2 heritage, as we look to expand into the popular game and deliver the first class tournament that viewers have come to expect from us.”
Tim Ashton, European Head of esports for SteelSeries, said: ““BLAST have proven time and again that they’ve got what it takes to launch top tier tournaments and events, and we’re excited to be part of their first foray into Dota 2. This scene is a proud part of our heritage, and we can’t wait to see how the Dota 2 community engage with this exciting new addition.”
A dynamic prize pool, additional bounties and an interactive fan prediction game are three innovative new features that will be introduced in BLAST Bounty Hunt. These features have been created and brought to the fans by BLAST in collaboration with the competing teams.
An impressive line-up includes OG Esports, Team Secret, Nigma, NIP, Alliance and Team Liquid playing BO3s until the Championship Final BO5. Teams will seed each other and play in double elimination brackets to reach the final two. Seeds 3-6 will playoff with the winners moving on to play seeds 1-2 for a place in the final.
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